We are now seeing 4 distinct categories competing and taking the lions share for the new vehicle market: SUV’s, Utes, Sedans and vans or people movers.
The medium size SUV held top place with close to 20% of the market. The 4-wheel drive Ute was in second place and a close third was the small SUV. The small sedan sold better than the large SUV while both beat out the 2-wheel drive Ute.
As a comparison, Australia’s three best-selling new vehicles were the Toyota Hilux, the Ford Ranger and the Toyota Corolla coming in third. Like New Zealand the Corolla was very popular with the rental car companies most likely helping expand the sales numbers. A very similar story to what we see here.
NZ’s top 10 new vehicles:
Ford Ranger – 18.3%
Toyota Hilux – 13.7%
Toyota Corolla – 13.1%
Toyota Rav4 – 10.8%
Mitsubishi Triton – 10.2%
Holden Colorado – 9.1%
Mazda CX5 – 6.4%
Nissan Navara – 6.4%
Kia Sportage – 6.3%
Suzuki Swift – 5.5%
May 2020