Is the Ranger more popular than the Mustang?

The Ford Ranger has been named the 2025 North American truck of the year. Ford trucks have been the mainstream of Ford’s profitability and continues to be so with the F-150 trucks and now the Ranger.

It has been recognised for the fifth year in a row by the 2025 North American Car, Truck and Utility Vehicle awards committee.

Ford have a great product with the Ranger and continue to raise the bar for midsize truck customers looking for commercial practicability and outdoor adventure. It’s equipped and engineered by Ford Built Tough/Ford Performance and includes updated driver assist technologies and features making driving easier for all conditions.

The Ranger and Raptor models are the most high-performance off-road capable Ranger ever and are designed and engineered to take off-road capability to the next level.

Earning this recognition, Ford have been celebrating their team’s dedication to continuously improving their truck offering to truck customers. Ford have reported that they rigorously tested the Ranger in challenging environments around the world to deliver the durability Ford’s customers demand.

To be recognised as the North American truck of the year, vehicles must be new or substantially changed from the previous year. The independent and unbiased jury of 50 automotive journalists who produce content for a variety of print, broadcast and digital media in America and Canada choose a winner based on innovation, design, safety, performance, technology, user experience, driver satisfaction and value.

This vehicle is the most connected and capable Ranger ever according to the panel. The Ranger was rigorously tested in the Australian outback and over many American highways. The Ranger proved its readiness for almost any adventure. In fact, the Ford Ranger was Australia’s best-selling vehicle again in 2024 and the best-selling vehicle for the 10th year in a row in New Zealand.

This win recognises the Ranger's exceptional combination of rugged durability, advanced technology, and smart features as well as being one of the best looking and most powerful midsize trucks.

Available with a new updated 2.7L or 3.0L V6 engine, improved suspension, and improved off-road capability, it’s perfect for midsize truck customers to explore new places and take on new challenges. The 2024/25 Ranger has more available towing technology than ever before.

New also is a class-exclusive Pro Trailer Backup Assist, as well as improved bed access, Zone Lighting, over-the-air updates, updated interior with digital gauge clusters, large touch screens, wireless charging, and fold-flat rear seats that allow for even more storage.

The Ford Ranger and Ranger Raptor are assembled in America at the Michigan Assembly Plant, representing a continuation of Ford’s legacy of building trucks that are as tough and capable as the people who drive them.

We will leave it to you to figure out which words and phrases are the marketing speak and what may be closer to the truth. After all the Ranger has to be one of Ford’s most successful vehicles available on the market today.

There is no doubt, the Ford Ranger and the various models are common on New Zealand roads and will continue for some time to come.

February 2025